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Pawing for Profits

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The first book in The Self-Starter Series centered around the core theme of supply and demand.

About Pawing for Profits

Pawing for Profits is the first book in The Self-Starter Series, an engaging educational fiction collection that teaches kids aged 9–12 the fundamentals of entrepreneurship. Centered around the core theme of supply and demand, the story follows Emma, a 12-year-old determined to fund her horseback riding lessons. She starts her own dog-walking business and learns critical business principles like pricing, specialization, and efficiency. Each chapter includes classroom-friendly quizzes, discussion questions, and activities to spark learning and encourage young readers to think like entrepreneurs.

Turnkey Supply & Demand Curriculum

Bring business to life with a 4-week plug-and-play curriculum that teaches kids real-world entrepreneurship through fiction and fun.

Included in your purchase:

✅ 34 key vocabulary terms
✅ 70+ discussion questions
✅ 19 chapter quizzes
✅ 19 ready-to-use classroom activities (worksheets, roleplays, templates & more)

Teaching Guide: Pawing for Profits

This classroom guide helps teach entrepreneurship through the story-based book Pawing for Profits. It’s designed for use in business, economics, or financial literacy classes and includes a flexible 4–5 week lesson plan with weekly objectives and activities.

Emma’s Notebook Vocab List

This vocabulary list highlights key business terms from Pawing for Profits, each explained with student-friendly definitions and examples from the story. It supports learning in entrepreneurship, economics, and financial literacy by helping students connect terms to real-world situations Emma encounters in her dog-walking business.

Quizzes Answer Key

Answer key for the chapter quizzes included in the Pawing for Profits curriculum, allowing instructors to easily check student understanding of each concept as they progress through the story-based lessons.

Chapter 1 Classroom Activity – Supply and Demand

Students explore how supply, demand, and equilibrium pricing work by creating graphs based on real-world business scenarios like lemonade stands or bookstores. They present their graphs and explain how different factors influence market behavior, helping them connect abstract economic principles to real decision-making.

Chapter 2 Classroom Activity – Competitor Analysis Role Play

Students work in pairs to role-play as business owners and competitors. Using prepared profiles, they ask and answer questions about services, pricing, and features, then record and analyze the data in benchmarking tables. This helps students understand how comparing competitors informs pricing and business strategy.

Chapter 3 Classroom Activity – Build Your Brand

Students develop branding strategies by designing logos, slogans, and value propositions for a dog-walking business. They consider how branding affects customer perception and business success, applying marketing principles to a creative, hands-on project.

Chapter 4 Classroom Activity – Scenario Cards

Students draw scenario cards that introduce challenges or opportunities affecting their businesses, then decide how to respond. This activity builds critical thinking and adaptability by simulating real-world business surprises and decision-making.

Chapter 5 Classroom Activity – Managing Expenses

Students receive preset expense lists and budgets for their businesses and must make decisions about what to prioritize, cut, or negotiate. This teaches financial management skills critical for small business success.

Chapter 6 Classroom Activity – Profit Calculation

Students use income and expense data to calculate gross and net profits for their businesses. They practice applying basic accounting concepts and interpreting profit margins to assess business health.

Chapter 7 Classroom Activity – Ideal Customer Profile

Students define and describe their target customers based on demographic and psychographic factors. They analyze how understanding their audience can shape marketing, services, and pricing strategies.

Chapter 8 Classroom Activity – Business Roles Simulation

Students draw role cards that assign them specific business responsibilities, helping them experience different operational perspectives such as marketing, finance, or customer service in their simulated companies.

Chapter 9 Classroom Activity – Efficiency Challenge

Students analyze workflows and brainstorm ways to improve efficiency in their operations, learning how productivity improvements can increase profitability and customer satisfaction.

Chapter 10 Classroom Activity – Opportunity Cost Decisions

Students evaluate different business opportunities and explain the opportunity costs associated with each choice, helping them understand the trade-offs inherent in entrepreneurship and resource allocation.

Chapter 11 Classroom Activity – Delegation Planning

Students practice assigning tasks among team members based on skills and priorities, learning the importance of delegation for scaling a business and maintaining work-life balance.

Chapter 12 Classroom Activity – Peak Season Planning

Students plan marketing and operational strategies to capitalize on peak business seasons, learning how to anticipate demand and optimize profits during high-traffic periods.

Chapter 13 Classroom Activity – Customer Retention Strategies

Students design loyalty programs, promotions, and personalized services to retain customers and boost lifetime value, building understanding of how customer satisfaction drives profitability.

Chapter 14 Classroom Activity – Crisis Management

Students work through business crisis scenarios, creating response plans that protect their operations and reputation. This builds resilience and crisis communication skills.

Chapter 15 Classroom Activity – Accountability Scripts

Students learn how to address team members or partners about missed expectations in a constructive, professional way by practicing with scripted dialogues and role-plays.

Chapter 16 Classroom Activity – Forecasting Strategy

Students predict future business revenue and expenses using basic forecasting techniques. They analyze how assumptions about growth and cost changes affect financial projections.

Chapter 17 Activity – Reflection

Students reflect on what they learned about entrepreneurship, business decision-making, and themselves during the simulation, fostering self-awareness and reinforcing concepts for long-term retention.

Chapter 18 Activity – Schedules & Conflicts

Students practice coordinating team schedules and resolving scheduling conflicts, developing organizational and interpersonal skills essential for successful business management.

Chapter 19 Activity – Business Growth Planning

Students brainstorm and strategize ways to expand their businesses, whether by increasing customers, offering new services, or scaling operations, applying principles of sustainable growth.

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